THE WORLD IS CHANGING,

BUT NOT OUR VALUES
Video


ROX, the LEF Group's newest brand, was launched in early 2015 and features a democratic and balanced design concept in the design of ceramic tiles and the mission of offering products that combine quality, current design and cost-effectiveness. It stems from the experience of over twenty years of Lef Group's performance in the ceramic tile industry. With a well-segmented portfolio, ROX offers the marketplace products that meet the demands of both indoor and outdoor areas for both commercial and residential environments. Located in Piracicaba, the industrial park has the most modern Italian and Spanish equipment for the production of floors and coatings in porcelain, monoporous and red base ceramics.

Mission

Responsibly transforming natural resources into products for coating environments with innovation, beauty and quality.

Vision

In 5 years, be among the 3 largest floors and ceramic tiles in Brazil, creating and inspiring trends, satisfying clinics, suppliers and employees.

Values

  • Ethic

  • Excellence

  • Social responsability

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