Learn about ROX
ROX customers have available a full family of products, including ceramic coatings, rectified ceramics and porcelain tiles for indoor and outdoor areas, both for commercial and residential environments. The brand was launched in 2015 by Lef Group and brings as concept the democratic and balanced design in the conception of ceramic coating and the mission to offer products that combine quality, modern design, and fair benefit-cost ratio.
ROX coatings are produced in Lef Group’s industrial park, located in Piracicaba, which counts on the most modern Italian and Spanish equipment for the production of porcelain tile floors and coating, mono porous tiles, and red clay ceramics.
It’s the experience of a company with over 20 years of history coupled with the versatility of uniting into a single brand the best coating options, making customers’ lives much more practical.
Get to know Lef Group
A history grounded in innovations and technologies, strictly observing the mission to responsibly transforming natural resources into products to coat environments with beauty and quality. This is the essence of Lef Group trajectory, founded in 1994 in Piracicaba, interior of São Paulo.
Since then, the Group has been consolidated in the sector, and, with entrepreneurial vision, production process with very high requirement standard and highly qualified and engaged professionals, it became one of the leading companies in the ceramic coating segment.
Watch the video and learn more about Lef Group.
Technology present in every detail
In order to offer increasingly innovative ceramic coatings, with a variety that will satisfy different preferences, purposes, and audiences, we constantly invest in technology and training for our professionals.
Moreover, our industrial park is made up of modern national, Italian, and Spanish equipment to produce our products. The outcome is an increasingly surprising portfolio that stands out in beauty and excellence!
Technology is part of Lef Group’s mission. It was decisive for us to become a unique and pioneer company in the market and we must be constantly absorbing the most different technological benefits in our sector.
Our future depends on us!
Taking care and preserving the environment is priority to us, and, for this reason, all of our production processes follow the guidelines of our environmental management system. We are committed to make continuous improvement in the environmental performance by supplying resources to ensure that objectives and goals will be achieved. We carefully observe legal requirements in order to prevent the pollution resulting from our industrial process. We also prioritize reduction in natural resources consumption and solid waste generation.
In this context, we put into practice actions like:
Water storage
and treatment
We collect and store up to 13 million liters of rainwater, which, after treatment, is used in our production.
Optimization for a
sustainable future
Strict controls of processes enable offset of impacts on the environment.
Reforestation in
clay extraction areas
After controlled extraction of clay, we reforest the whole are with local species.
Use of
hot air
By reusing hot air in our processes we consume less natural gas.